Representation of Age

The term "ageing" is somewhat ambiguous. Distinctions may be made between 'universal ageing' (age changes that people share) and 'probabilistic ageing' (age changes that may happen to some, but not all people as they grow older).

Chronological ageing - Referring to how old a person is. Which is probably the most straightforward definition of ageing and may be distinguished from "social ageing" (society's expectations of how one should act as they get older) and "biological ageing" (an organism's physical state as it ages).

Age can be used as an importation representation to categorise people. As we "categorise" people we are using our own judgments to justify our reasons.

Things to consider:

What age types are there?

How do we assume someone is young or old?

Evidence of Storyboards

Notes: What is sexual identity?

Visual - appearance, facial features, facial hair, adam's apple, clothes/accessories, walk & posture.
Voice
Place in society, life style, job

Homosexual, Heterosexual, Heterosexism, Bisexual, Attraction, Transgender, Homophobic.

Representation of Ethnicity

Race and ethnicity are part of everyday life for most of us.

What ways can we indentify or guess race/ethnicity?

Are they accurate or just stereotypes?

Status:

Character
Occupation
Job authority
Social authority
Conversation topic

Physical Attributes:

Race
Age
Accent
Physical attractiveness
Body type
Dress/attire

Interior of the New Hall

Changing Rooms

Main Hall.

Holds up to 150 people.

Meeting Room

Holds up to 20 people.

Evidence of Editing

 Currently, myself and my team are editing our footage for our corporate promo video. As everyone has to take part with post production, we have decided to have people operate in pairs; to break up the amount of work and make sure everyone get's their chance to edit. Hopefully, by doing so we will work quicker and more efficently.

Hey me

Screen grabs

What to consider when creating a corporate video

• Multipurpose.
• Design it so it can be shown to your customers; web commercials, youtube and other social networking sites. 
• Target audience. Think demographics: Race, Ethnicity, Gender, Age.
• Make sure you have an interesting concept.
• Research - Other corporate promo videos. Research should help develop ideas and provide inspiration.
• Be realistic. Especially when having a small budget; set targets. 
• The length of your video is important. Make sure you get your point across. Most promos aren't longer than 10 minutes and usually last about 5 minutes or so. Keep it short and sweet.
• Well thought out script; serve it's purpose. Must be accurate and up to date information. 
• Consider what questions you'll use when interviewing people.
• Casting the right company spoke person; practice screen tests. See how comfortable the subject is in front of the camera. 
• Be responsive to requests: include logos, photos, products, broachers etc.
• If you're shooting in HD check that it's suitable for the piece your doing. May reveal what doesn't need seeing. 

Photos from the trip to Thornham

Script

At the beginning of 2013 the only communal venue in Thornham was the drill hall, which was built over a century ago in 1906. Those 107 years took their toll on the hall and it was decided that the time had come to build a new, multifaceted venue in Thornham. This venue took the shape of ‘Thornham Village Hall’ and was officially opened on the 21^st of September 2013.

The old drill hall was enriched with history and holds many memories for those who have lived in the village all their lives, and though it may be a sad time for many of them to see it go, the new village hall will benefit the entire community and is just waiting for memories to be made inside its walls.

The hall is more than twice the size of the old drill hall and contains two large kitchens, showers at either end, toilets and a main interior.

The new hall can be used for a variety of actives, such as; wedding receptions, dances/annual balls, parties, cinema clubs, cricket, tennis and bowls classes as well as dancing, Zumba and yoga classes. The primary purpose for the hall is to give people a place to go, meet and socalise and help relight the closeness of the community.

It will be suitable for not only adults but for young children and teens too.

With its sheer versatility and diverse variety of uses, we’re sure the hall will be all you want and more.

Thornham Project

Planning for the promo:

Brief history of Thornham

http://www.thornham-norfolk.co.uk/people.htm

Brief history of the drill hall
















Thornham today -

Website: htt://www.thornhamvillage.co.uk

Twitter: https://twitter.com/ThornhamVillage

Facebook: https://www.facebook.com/#!/ThornhamVillageHall?fref=ts

Population:

390 people situated in Thornham.     

Show the new hall -

Discuss the pros of the new hall

Why has it been built/purpose? 
and will it benefit the people of Thornham?

• To replace the old drill hall.
• A place for people to go; meet and socialise.
• To hold actives and events.
• To bring everyone together once again. 
• Develop a strong sense of community.

What it will be used for?

• Various activities.
• Wedding receptions other big events.
• Parties.
• Dances and annual balls.
• Cinema club.
• 5 a side football 
• Cricket, Tennis, Bowls
• Line dancing classes, Yoga, Zumba

Before











Present day











Construction of the new hall

Introduction

Hello there, I'm Ellen and I will be recording all of my progress during Unit 28: Corporate Video Production via this blog. This will include examples and analysis of corporate videos and information relating to this unit.

 

 

You're welcome.