What to consider when creating a corporate video

• Multipurpose.
• Design it so it can be shown to your customers; web commercials, youtube and other social networking sites. 
• Target audience. Think demographics: Race, Ethnicity, Gender, Age.
• Make sure you have an interesting concept.
• Research - Other corporate promo videos. Research should help develop ideas and provide inspiration.
• Be realistic. Especially when having a small budget; set targets. 
• The length of your video is important. Make sure you get your point across. Most promos aren't longer than 10 minutes and usually last about 5 minutes or so. Keep it short and sweet.
• Well thought out script; serve it's purpose. Must be accurate and up to date information. 
• Consider what questions you'll use when interviewing people.
• Casting the right company spoke person; practice screen tests. See how comfortable the subject is in front of the camera. 
• Be responsive to requests: include logos, photos, products, broachers etc.
• If you're shooting in HD check that it's suitable for the piece your doing. May reveal what doesn't need seeing.